How to use the winner effect to your advantage

1 min readApr 6, 2021

In most books, you’ll hear a lot of authors say that you should fail fast in order to succeed.

But, unfortunately, this isn’t always good advice.

If you fail a lot, you might lose confidence in yourself and constantly feel disappointed.

As a result, you’ll most likely give up.

This is why in the book “The Winner Effect,” neuroscientist Ian Robertson talks about the importance of experiencing small wins as you work towards your main goal.

Why? Because small wins boost confidence, give you motivation, and even increase your chances of experiencing bigger wins later on.

This is what’s known as the “The Winner Effect,” which is the term they use in biology to describe how an animal that has won a few fights against weaker opponents is much more likely to win later fights against stronger opponents.

Therefore, if you’re participating in a big upcoming boxing match, playing in a chess tournament, or building a business, you shouldn’t just go straight for the big victory.

Instead, it’s better to start small and work your way up because the more small wins you experience along the way, the more likely you’ll be to get a big win later on.